Organic Avenue

Full re-concept from a small juice bar to a QSR that sells high-quality, vegan and organic food along with great juice.

Martin Bates took over a fledgling juice business as CEO and re-imagined the concept as a fully formed QSR selling 100% Organic and Vegan prepared foods along with being the leading innovator of the green juice movement.

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Average Unit Volumes

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in Average Checks

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Unique Loyalty Customers in Yr1

Strategic Repositioning

Taking over as CEO, we transformed a fledgling juice business into a clearly defined Organic and Vegan QSR concept.

Operational and Brand Reinvention

We redesigned the model, menu and store experience to drive higher unit volumes, stronger average checks and market relevance.

Scaled Market Impact

With significant revenue growth and a loyal customer base, the brand became a leader within the green juice movement.

“As CEO I led the transformation from a small juice business into thriving Vegan and Organic QSR”