Pret A Manger

To expand the much-loved Pret brand globally garnering a foothold in NYC first and then the rest of the US. For elegant ready-to-eat, breakfast and lunches.

Martin Bates took the helm of Pret’s fledgling NYC business in 2007 when they had a failed start and just 5 loss-making stores. He re-imagined the food, store design and service so they could thrive in the most ferociously competitive food market in the world.

+ 0 %

LFL growth every year

0 Stores

in 4 States

$ 0 m+

in market revenue

0 %

reduction in buildout cost after 2 years

Turnaround Leadership

Taking over a struggling five-store operation in NYC, we reset the strategic and operational foundations of the business.

Brand Localization & Performance Focus

We refined food, store design and service to resonate with the New York market while protecting the brand’s London DNA.

Scaled National Expansion

Sustained LFL growth, disciplined cost management and strong revenue performance enabled expansion to 16 stores across four states.

“As President and CEO, I translated a London brand into a New York staple by building a high performing team and focusing on the customer”.